Writing — 16 articles
Notes on craft 2017—2022
What I learn on the job, written down: game UI, product cases, motion and the human side of design, plus a few books that changed how I work. In English and Portuguese, published on Medium.
en Why should you care about optimizing UI for mobile games?
Lessons from years of building game UI, and why performance deserves as much care as the look.
en UI, UX & visual designers behind great games
A curated list of the designers shaping the interfaces of the games we love, to follow and get inspired by.
pt Book review: "Animal Farm"
When removing the oppressor gives the oppressed the chance to oppress. A reading of George Orwell's fable.
pt Book review: "A little anti-racist handbook"
Why racism should be understood as a system of oppression, not just an individual act. On Djamila Ribeiro's book.
pt Book review: "Sapiens: A brief history of humankind"
How the ability to imagine brought Homo sapiens this far. Thoughts on Yuval Noah Harari's book.
pt Book review: "The miracle morning"
The Hal Elrod book that changed my routine, and what it teaches about choosing who you want to be.
pt Book review: "The art of giving feedback"
A guide for anyone starting to lead, read at the exact moment I took on my first big project.
pt Book review: "Essentialism: The disciplined pursuit of less"
Essential reading for anyone who, like me, struggles to say no. On Greg McKeown's book.
pt Product case: reinventing the way you recycle
A case study of a product designed to help Brazilian cities reduce solid waste.
pt Product case: standardizing corporate emails, elegantly
A styleguide is not enough. How we went beyond the document to standardize emails across a whole company.
pt Animating your interface no longer has to be a headache
Micro-interactions and motion used to be a nightmare for design and dev. Now there are tools that solve it.
pt Understand the value of good UX in 3 minutes
For anyone who still struggles to see the impact a good experience has on their product.
pt What was it like to take part in Uber Hack?
Behind the scenes of my time at Uber's mobility hackathon.
pt Optimizing animated images for your website
How to keep good animations on the web without sacrificing page performance.
en Why is this one of the best UI design plugins?
A look at the features that make this plugin worth having when designing new interfaces.
pt A conversation about the designer's ego
A reflection on the ego of creatives and everyone involved in building products.